Joanna Stern, WSJ Reporter:

“What’s your biggest competitor?”

Tony Xu, DoorDash CEO:

“The telephone”

Currently, I work at DoorDash, where our mission is to grow and empower local economies across the United States and an increasing number of international markets. A unique characteristic of the company is how we service a triad of customers—merchants, drivers (Dashers), and consumers. I work on the Consumer Platform team in the Product Growth charter, where my focus is on DashPass, our subscription service. DashPass memberships provide our consumers with an array of benefits, including reduced fees, access to exclusive offers, and members-only items.

In the previous decade, I primarily focused on designing search experiences at Microsoft. I was fortunate enough to work on many different products and features. As search naturally evolved into a service-oriented product, I led design work with teams for Windows, Cortana, Office, as well as partnerships with Apple and Amazon. The last organization I worked at was the Microsoft Artificial Intelligence and Research Group, where I took the company’s mission statement to heart, doing my best to honor improving people’s experiences with digital products and moving the business and industry forward.

“Our mission is to empower every person and every organization on the planet to achieve more.”

—Satya Nadella

Prior to my time at Microsoft & DoorDash, I worked at a handful of marketing/advertising agencies, including my own studio in New York.



Product designer

At the core of my work in digital product design and visual communications are strategic concepts that tell stories about brands in a usable and accessible manner.

Senior Experience Designer at DoorDash, Consumer Platform Team, Growth Acquisition · Seattle, WA
Partner with product, engineering, operations, research, marketing, legal, and more to define the vision and roadmap for DoorDash’s principal growth acquisition mechanism, DashPass (a membership subscription offering). As Design Lead, highlights include shipping DashPass for Students, as well as several optimizations regarding Pricing display, Seamless signup entry-points, and Service fee disclosure. Also worked with Business team to onboard partnerships for co-branded experiences. As a contributor, partnered with Design Systems team on a pilot program to help scale workflow efficiencies by defining team file structure, taxonomy, and visual patterns within my  group’s domain.

Senior Experience Designer at Microsoft, AI + Research · Bellevue, WA & New York, NY
Apply strategic thinking and business goals to define visual and interaction design, incorporating both into the workflow and product design. As Design Lead, highlights include Query formulation, Header, Windows 10 Search Home, Amazon tablet search integration, Office 365 search integration, Cortana mobile apps,  Multimedia Music core content, Bing Rewards, and four search verticals (Images, Videos, Vehicles, and Real estate). As a contributor, Whole page optimization (Search results with rich captions), Ads, Typography refresh, Windows 10 Search experiences, Conversational UI (Cortana, Bing, and Zo), Bing for Business, Answers refresh, Windows 8 app, iPad app, and several rounds of future vision work.

Principal at BEEMO · New York, NY & Rio de Janeiro

  • SmartReply: Dashboard design and development for the largest SMS ad platform in the U.S.
  • How To Be Single: Site design & development for New York Times best-selling author Liz Tuccillo
  • Seed Media Group: Ongoing marketing campaigns for print & digital; illustrations
  • NYC & Company: Site design for This is NYC initiative
  • Hewlett-Packard: Print design for direct mail campaign
  • Dell Computers: Print design for multilingual marketing collateral
  • Vogue Magazine: Editorial design for Gisele Bündchen’s special edition
  • Dunkin’ Donuts: Logo design and branding campaign
  • Mary Mac Apparel: Technical illustrations for women’s fashion line
  • NY Press: Editorial illustrations for print and online

Senior Art Director at iCrossing · New York, NY
Responsible for design and technical development for the Emerging Technologies Group at the largest private SEO agency in the U.S. I worked with a multidisciplinary team of information architects, copywriters, developers, and designers to balance the technical details of SEO with branding initiatives to provide optimized content for clients like Coca-Cola, Batteries.com—winner of 2006 Web Award from the Web Marketing Association, Citibank, PetCo, Fairmont, and the Kennedy Space Center. Client pitches for American Express, Dollar Rent-a-Car, Charles Schwab, and Six Flags as well.

Senior Designer at The Knot · New York, NY
Responsible for designing an assortment of marketing materials for several in-house brands—The Knot, The Nest, Greatboyfriends, and PromSpot—and outside clients who advertise their products and services through these channels. Key clients included Kohls, Oral-B, Sony Music, Castle Resorts, and Collages.

Senior Art Director at One Digital · São Paulo, Brazil
As the first senior member of the creative team, I was responsible for both in-house visual branding of the agency—on and offline projects—as well as art direction and production for several corporate clients: Ford (Mexico), McDonald’s, and Bradesco.

Senior Art Director at Lowe & Partners · New York, NY
As the founding Art Director at Lowe, I was responsible for the world-class creative and solid strategic thinking behind the digital marketing efforts of Dell, Dennys, Western Union, Burger King, Courtyard, Lego, MapQuest, Amstel Light, Heineken, InterNap, SunGard, as well as in-house creative including corporate site design, identity systems, and video editing. Promoted to Senior Art Director, began to manage junior designers & interns.

Designer at UniWorld Group · New York, NY
I designed and developed the company’s first intranet, which was the largest, privately-held, multi-ethnic advertising agency in the country. This led to redesigning the company’s corporate site and acquiring more new media accounts. I also prepared presentations for clients such as AT&T, Burger King, Ford, GlaxoSmithKline, Kraft, and Microsoft.

Network Operations Technician at Sprint, Public Data Service Center · Washington, DC
I managed the world’s largest X.25 data network, and Frame Relay networks. I also designed the P.D.S.C.’s first intranet, which helped make operations run more efficiently while supporting large client networks such as AOL.

Interactive Multimedia Design
Hogeschool voor de Kunsten ‘School for the Arts’ · Amsterdam, NL

B.A., Psychology
University of North Carolina · Wilmington, NC

2020 Bestfolios of the Year 
2020 8 Well Done UX Case Studies Every Designer Should Read
U.S. Patents D745,880, D722,073, & D722,074
2006 Advertising Standard of Excellence Award · Batteries Doctor
2003 Creative Review · United Kingdom
2003 Revista DIF · Portugal
2002 1º Exposição de Arte Digital · Brazil
2002 Revista Bossa · Brazil
2001 Finalist at NY Festivals · Dennys.com
1997 Quest Award for Excellence · Sprint

English (native), Portuguese



Here are a few things my former colleagues have written about working with me…most of which seem to be true.

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