Most recently, I worked at DoorDash, where the mission is to grow and empower local economies across the United States and an increasing number of international markets. A unique characteristic of the company was how we serviced a triad of customers—merchants, drivers (Dashers), and consumers. I was a part of the Consumer Platform team within the Product Growth charter, focusing on DashPass, a subscription service. DashPass memberships offer consumers a range of benefits, including reduced fees, access to exclusive offers, and members-only items.

Joanna Stern, WSJ Reporter:

“What’s your biggest competitor?”

Tony Xu, DoorDash CEO:

“The telephone”

Before that, I was part of the Microsoft Artificial Intelligence and Research Group, where I took the company’s mission statement to heart, doing my best to honor improving people’s experiences with digital products and moving the business and industry forward. For over a decade, my primary focus was designing Search experiences. I was fortunate enough to work on many different products and features. As Search naturally evolved into a service-oriented product, I led design efforts with teams for Windows, Cortana, and Office, as well as partnerships with Apple and Amazon.

“Our mission is to empower every person and every organization on the planet to achieve more.”

—Satya Nadella, Microsoft CEO

The initial phase of my career was spent at an array of advertising and marketing agencies, both big and small, including my own studio in New York.



Product designer

At the core of my work in digital product design and visual communications are strategic concepts that tell stories about brands in a usable and accessible manner.

Senior Experience Designer at DoorDash, Consumer Platform Team, Growth Acquisition · Seattle, WA
Partner with product, engineering, operations, research, marketing, legal, and more to define the vision and roadmap for DoorDash’s principal growth acquisition mechanism, DashPass (a membership subscription offering). As Design Lead, highlights included shipping DashPass for Students, the Partnership Platform, and DashPass Gifting, as well as several optimizations regarding Pricing display, Seamless signup entry points, and Service fee disclosure. I also worked with the business team to pitch new partnerships for co-branded experiences. As a contributor, I partnered with the Design Systems team on a pilot program to help scale workflow efficiencies by defining team file structure, taxonomy, and visual patterns within my group’s domain.

Senior Experience Designer at Microsoft, AI + Research · New York, NY & Bellevue, WA
Apply strategic thinking and business goals to define visual and interaction design, incorporating both into the workflow and product design. As Design Lead, highlights include Query formulation, Header, Windows 10 Search Home, Amazon tablet search integration, Office 365 search integration, Cortana mobile apps,  Multimedia Music core content, Bing Rewards, and four search verticals (Images, Videos, Vehicles, and Real estate). As a contributor, Whole page optimization (Search results with rich captions), Ads, Typography refresh, Windows 10 Search experiences, Conversational UI (Cortana, Bing, and Zo), Bing for Business, Answers refresh, Windows 8 app, iPad app, and several rounds of future vision work.

Principal at BEEMO · New York, NY & Rio de Janeiro, Brazil

  • SmartReply: Dashboard design and development for the largest SMS ad platform in the U.S.
  • How To Be Single: Site design & development for New York Times best-selling author Liz Tuccillo
  • Seed Media Group: Ongoing marketing campaigns for print & digital; illustrations
  • NYC & Company: Site design for This is NYC initiative
  • Hewlett-Packard: Print design for direct mail campaign
  • Dell Computers: Print design for multilingual marketing collateral
  • Vogue Magazine: Editorial design for Gisele Bündchen’s special edition
  • Dunkin’ Donuts: Logo design and branding campaign
  • Mary Mac Apparel: Technical illustrations for women’s fashion line
  • NY Press: Editorial illustrations for print and online

Senior Art Director at iCrossing · New York, NY
Responsible for design and technical development for the Emerging Technologies Group at the largest private SEO agency in the U.S. I worked with a multidisciplinary team of information architects, copywriters, developers, and designers to balance the technical details of SEO with branding initiatives to provide optimized content for clients like Coca-Cola, Batteries.com—winner of 2006 Web Award from the Web Marketing Association, Citibank, PetCo, Fairmont, and the Kennedy Space Center. Client pitches for American Express, Dollar Rent-a-Car, Charles Schwab, and Six Flags as well.

Senior Designer at The Knot · New York, NY
Responsible for designing an assortment of marketing materials for several in-house brands—The Knot, The Nest, Greatboyfriends, and PromSpot—and outside clients who advertise their products and services through these channels. Key clients included Kohls, Oral-B, Sony Music, Castle Resorts, and Collages.

Senior Art Director at One Digital · São Paulo, Brazil
As the first senior member of the creative team, I was responsible for both in-house visual branding of the agency—on and offline projects—as well as art direction and production for several corporate clients: Ford (Mexico), McDonald’s, and Bradesco.

Senior Art Director at Lowe & Partners · New York, NY
As the founding Art Director at Lowe, I was responsible for the world-class creative and solid strategic thinking behind the digital marketing efforts of Dell, Dennys, Western Union, Burger King, Courtyard, Lego, MapQuest, Amstel Light, Heineken, InterNap, SunGard, as well as in-house creative including corporate site design, identity systems, and video editing. Promoted to Senior Art Director, began to manage junior designers & interns.

Designer at UniWorld Group · New York, NY
I designed and developed the company’s first intranet, which was the largest, privately-held, multi-ethnic advertising agency in the country. This led to redesigning the company’s corporate site and acquiring more new media accounts. I also prepared presentations for clients such as AT&T, Burger King, Ford, GlaxoSmithKline, Kraft, and Microsoft.

Network Operations Technician at Sprint, Public Data Service Center · Washington, DC
I managed the world’s largest X.25 data network, and Frame Relay networks. I also designed the P.D.S.C.’s first intranet, which helped make operations run more efficiently while supporting large client networks such as AOL.

Interactive Multimedia Design
Hogeschool voor de Kunsten · Amsterdam, NL

B.A., Psychology
University of North Carolina · Wilmington, NC

2020   Bestfolios of the Year 
2020   8 Well Done UX Case Studies Every Designer Should Read
2015   U.S. Patents D722,073, D722,074, & D745,880
2006   Advertising Standard of Excellence Award · Batteries Doctor
2003   Creative Review · United Kingdom
2003   Revista DIF · Portugal
2002   1º Exposição de Arte Digital · Brazil
2002   Revista Bossa · Brazil
2001   Finalist at NY Festivals · Dennys.com
1997   Quest Award for Excellence · Sprint

English (native), Portuguese



Also, here’s a few things my former colleagues have written about working with me…most of which seem to be true.

* * *

.... .- ...- . .- -. .. -.-. . -.. .- -.--